Why clients and potential clients will advertise on your station and in The Great American Sports Guides:
			- Each guide provides a powerful positive element that addresses what advertisers want... Awareness, Image, Traffic  and Sales - All guides are focused to reach their best customers, prospects, and desirable demographics - The guides offer a promotion and long-term advertising value. - It separates them from their competition.		- Along with an optional on-air schedule, each guide expands its customer base by reaching New Markets and New Prospects. - They will increase your station's perceived value to your audience and Advertisers. - The guides give the advertisers a non-price reason for customers to visit their business. - For non-broadcast advertisers, it lets them "ease" into broadcast advertising.

- As a free give-away at their business, the advertiser gets Tangible Results. - Each guide reaches customers at home, work, and play. - The guides are visual, detailed, measurable, and targeted. - Their ad is not "lost" as it is in the newspaper or coupon mailer packs.

- Each offers direct contact with potential customers to establish a relationship. - The guides combine the power of two advertising media - Print and Broadcast. - All guides provide the opportunity for coupons and direct mail. - As an on-going reference guide, each offers longevity for its ad dollar with a shelf life of 30+ weeks for Racing and 20+ weeks for Football.

	Why the Great American Sports Guides will work for your station: Football Guide Racing Guide
	For more information, contact Skip Joeckel at 719-579-6676 or fill out the information request form.

ebs terms | Executive Broadcast Services | all rights reserved Executive Broadcast Services (EBS) and The Great American Football Guide are not affiliated with the NFL, the Super Bowl, the NCAA or any of its bowl games. EBS and The Great American Racing Guide are not affiliated with NASCAR, IndyCar, Champ Car, or any track or driver listed.